Apple’s the kind of company that makes decisions based on people, on users, and then challenges its engineers to find ways to fulfill those needs. If iMovie edits your HD video in a snap, you don’t need to know that the video you’re editing has been transcoded to the Apple Intermediate Codec. Most people don’t need to know that Snow Leopard is using Grand Central Dispatch to split up threads and send them to separate processor cores — just that their multiprocessor-bearing Mac suddenly feels snappier. And people don’t need to care that their iPhone has a 412MHz processor and 128MB or RAM — they just want to tap on an App and have it load fast. It really doesn’t matter if it’s a microprocessor or a system of tiny pulleys hauled by gnomes that’s inside that shiny glass and plastic product. It just needs to work the way they want it to.